Blog : awareness

The Business Case for a Human-Centered Business Model

The Business Case for a Human-Centered Business Model

The old ways of leadership and business are being disrupted. We are leaving the Information Economy behind and entering the next evolution: the Idea Economy.

In the Idea Economy, value — and the future of business — lies in ideas, innovation and implementation. The traditional mental models and application methods no longer apply. In addition, as the drive towards big data continues to grow, so too must there be a drive towards genuine consideration of the human element that contributes to these larger systems.

Complex systems naturally function at an optimal level, but much can get in the way. Businesses are complex systems that have human beings at their core. They must be attended to, or the many issues that plague businesses, such as decreased productivity, high turnover, workplace bullies, and the multiple costs associated with stressed-out workers, will only increase. Fortunately, the opposite is also true: It is possible to unleash and realize an innovative company culture, in which engaged employees communicate effectively, collaborate freely, and work enthusiastically to realize their company’s vision.

Employee engagement is more than just a buzzword. Genuine engagement involves a comprehensive understanding of the human element of your business.

Disengaged employees can cost your company a lot of money, due to declining productivity, turnover, absenteeism, poor customer service, and the inability to realize the full potential of the employee and the organization as a whole.

Actively engaged employees are three times more productive (Rapid Learning Institute “What Drives Employees to Disengage and How to Win them Back”). And, companies with a formal engagement strategy in place are 67% more likely to improve their revenue per full-time equivalent on a year-over-year basis (Aberdeen, The Role of Engagement in Performance Management, September 2016).

ic3 can help you improve engagement and effect positive change in your organization in three ways:

  1. Identifying outdated and ineffective patterns (symptoms)
  2. Teaching you how to change those patterns
  3. Guiding you through the process of intentionally creating the desired outcome

Identification only comes through awareness, and awareness must be consistently practiced. Otherwise, we become “lost in familiar places”, blind to the systemic dynamics and patterns that are driving less-than-optimal behavior.

Learning how to change takes consistency and training. This includes learning skills which once were pejoratively called “soft”, such as awareness, effective communication, collaboration, empathy, respect, and creativity. In truth, these are all mental skills of a higher order and are now considered essential to a high-functioning organization. Unfortunately, they are also some of the hardest to find in business today. This is because historically, these skills were not consistently valued, so they haven’t been consistently taught. Now that leaders are coming to understand their value, they are scrambling to catch up.

Intentionally creating your desired company culture involves understanding what isn’t working, learning the skills required to make the necessary changes, and fostering the ability to imagine new possibilities.

Imagination — one of our most advanced mental operations — requires us to work at optimal capacity. It asks us to move beyond fear of safety and satisfaction and to connect and collaborate with others. In addition, it requires proficiency in empathy and creativity as well as linear logic and analysis. It’s the evolution from “me” to “we” (e.g., from reactive to receptive mental states). From here, lasting positive change is possible, and consistently innovating with the end user in mind is an everyday occurrence. From here, purpose-driven, positive impact is achievable as well as genuine, lasting employee engagement. 

In this environment, employees are genuinely engaged because their whole selves are being considered. They have a sense of identity, feel valued, are provided with growth opportunities, and feel a part of something larger than themselves. When this occurs, your company culture has become intentional.

So we ask you to start using your imagination now. Imagine for a moment what your ideal, fully-engaged, and innovative company would look like. What would be different in terms of culture, productivity and motivation? What would be different in your ability to use innovation and creativity to offer the best services and products to your clients? How could you impact your industry, and the world beyond, in a different way?

At ic3 consulting, we guide our clients to create insightful companies by building intentional cultures and fostering innovative collaboration.

No matter where your organization stands now, a more insightful, collaborative and intentional company culture can be as easy as ic3. Want to become one of the best places to work? Learn how in this video series delivered to your inbox. Each video is under 3 minutes. 

Sign Me Up

The Secret Revealed in 350 Words

The Secret Revealed in 350 Words

The REAL Secret Revealed

The Secret, a film and best-selling book by Rhonda Byrne, is based on the Law of Attraction. One of the major tenets of The Secret is that positive thinking can create life-changing results, including increased happiness, wealth and improved health.

Now, I’m all for changing our thinking. By becoming more mindful of our thoughts and how they influence our lives, we can transform them from unhelpful, repetitive stories that don’t serve us into empowering beliefs that help us live our best lives.

That said, in this article I want to focus on the The Law of Attention rather than the Law of Attraction. Attention is a hot topic in a number of disciplines, such as cognitive psychology and neuroscience. It has also been discussed by philosophers for eons.

A broad definition of attention is “the behavioral and cognitive process of selectively concentrating on a discrete aspect of information…while ignoring other perceivable information”. As humans, we have an impressive, but still discrete, amount of brain processing power. Attention is how we allocate those limited resources.

Let’s pause and take that in for a moment, because this concept is incredibly important.

What we focus our attention on determines how we come to see and understand the world. In other words, the power of our attention determines what will, or will not, appear in our consciousness. Memories, thoughts and feelings are all influenced by this!

Our lives depend on the direction and nature of our attention, because what we see and who we are is a direct result of what we focus on. We are truly partners in this co-creative process.

We have a responsibility – an extremely important one – to tend to the garden of our own minds. And, we have the ability to pull up the weeds and plant flowers in their place. This isn’t necessarily easy work; it takes awareness and consistency (two things that most of us are inclined to avoid!).

So my question for you is, “How will you choose to use your attention?” This question can open the door to making the desired changes in your life by changing your mind – one synapse at a time!


*If you enjoyed this article, you might like our upcoming Imagination Retreat, where you’ll take a deep dive into your own creativity and imagination and enjoy just the right combination of activity, personal exploration, pampering, and beach time – all in an idyllic, naturally gorgeous oceanside setting.



Dayna Wood, EdS, REAT

Dayna is the founder of Integrative Counsel, where she shows stressed out professionals how to reignite their creativity and spark new meaning and adventure in their lives through the power of brain science. Take the 7 Day Creative Brain Challenge to reclaim and recharge your creativity – in 10 minutes a day or less!

Mindfulness and Growth

Mindfulness and Growth

As a counselor and art therapist, I am honored to work with people who are seeking greater happiness, improved health and well-being and more fulfilling relationships and careers. I often describe my job in the following way: I help people cultivate the optimal conditions for growth and healing to occur. While the conditions are unique to the individual, one of the most powerful practices that I teach is mindful awareness of one’s thoughts, feelings and sensations.

Consider for a moment something you do habitually that you would like to change.

Have you been meaning to eat more whole foods? Perhaps you feel you deserve a loving relationship and want to stop dating people who mistreat you. Another common experience is to wish you can “let go” of anger or resentment you feel toward the person who wronged you. Despite your strong will and determination, you find yourself pulling into the donut shop, calling your ex, or seething at the mere thought of that person who brings out the worst in you.

Before we order that donut…

dial the number or vent to our friends about how awful that wrong-doer is, there is a very crucial moment. There is a moment of discomfort. Within this moment of discomfort resides great opportunity. The opportunity is to experience the arising and dissolving of that discomfort. When we bring our objective awareness to present moment experience, we notice that a feeling or sensation that seemed to have no end actually does have a life cycle, however brief it may be. It will likely arise again later that day or with the very next inhale. With regular practice of mindful awareness, it has been shown that those moments “in-between” increase in duration. We will notice anger or craving and then notice no anger and no craving. As such, the practice begins to poke holes in experiences that had felt solid and lasting. We begin to experience (not just in theory but in practice) spaciousness even in tight places.

By applying objective awareness to pure experience, we liberate ourselves…

even for just a micro-moment, of any punitive and shaming inner dialogues that, while well-intended, actually impede growth and change. Approaching even the least appealing aspects of our experience with an open-minded curiosity carves out a little space that wasn’t there previously. From this more spacious perspective, we can see new options and choose to act in ways that are more aligned with our values. People report feeling more calm, confident and competent in handling the inherent challenges of life. After nearly twenty years in the field of personal growth and development, I can say with confidence that mindful awareness is one of the most empowering tools that I both practice and teach.

* If you liked this article, you might like our upcoming retreats.



Camille Bianco MA, NCC

Camille Bianco MA, NCC earned her Master’s Degree in Transpersonal Counseling Psychology & Art Therapy from Naropa University. She began formal training in Art Therapy and Meditation in 2000 and continues to incorporate researched-based creative expression and mindfulness approaches into her professional consulting practices. Connect with Camille on Goolge+.