Your Business & Your Brain

Your Business & Your Brain

Your Business & Your Brain

How Understanding Brain Function Can Help You Take Your Business to the Next Level

Basics of neuroleadership explained in ic3’s brain and business infographic.


Within each division of the brain, there are certain needs that must be satisfied before we can think and act from the more advanced, thoughtful and evolved parts of the brain. For example, imagine that before you even begin your workday, you wake up late, skip breakfast, and have an argument with your partner. It’s now 9:30am and you have to tackle a project that requires creativity and strategic thinking. It’s due by 2:00pm, but you’re feeling scattered and can’t seem to focus. That’s because you haven’t fulfilled your brain’s fundamental need for nourishment and connection. And until you do, you won’t be able to function at optimal levels.

So how does this relate to your business? Well, in each company there are basic day-to-day, or operational, functions that need to be taken care of before it can evolve to the next level. Only when those functions have been adequately addressed can the company begin to focus on:

  • creating a sense of purpose
  • cultivating genuine employee engagement
  • standing out from the competition, and
  • conceiving innovative solutions, products, and services

How does this happen? By leveraging specific characteristics and traits in its employees that, when combined effectively, support the ongoing growth of the company.

We call this the evolution from me to we.

Let’s take a closer look. Click on the brain and business infographic below to enlarge.

neuroleadership basics


Co-founders Dayna Wood and Jennifer Carey help CEOs and their teams create a fully engaged and innovative company culture through offsite corporate retreats, CEO intensives, and ongoing accountability services. Their diverse backgrounds make them uniquely qualified to address the critical human-element of business.

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